Case Study: "Single Use" Pens for COVID-19
Apr 6, 2021
In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread of germs by encouraging customers and employees to take and keep a pen. By using an imprinted writing instrument, the financial institution would also benefit from increased brand impressions as people continued to use their pens outside their credit unions.
They chose the BIC® Clic Stic® Pen because of the reliable quality, color options that matched their corporate branding, and availability of imprint options. The affordable price point fit within their budget and the guaranteed availability allowed them to have their single-use pens shipped to all facilities quickly.
Source: BIC Graphic